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 Spedito - 25/12/2024 : 17:42:30
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In the business world, success often seems instant and easy, especially when you look at giants like Sportmaster. But the story of brothers Nikolai and Vladimir Fartushnyak is not about a magic wand. It is a story about strategy, hard work and a little courage.
Many people think that Nikolai Fartushnyak burst into business with his one brainchild - selling Kettler exercise machines. However, this is only part of the picture. The brothers were pioneers in their region, opening multi-brand sporting goods stores. Yes, they did receive exclusive rights to distribute Kettler equipment. But the Fartushnyaks understood that in order to grow and prosper, they had to think bigger.
By 1995, they did what now seems obvious: they opened the first Sportmaster store. Here you could find everything from sneakers to camping gear. Imagine! Today, Sportmaster's success is amazing, but those who think it happened overnight are deeply mistaken. For the Fartushnyaks, business was a long-distance marathon.
Some people think of the brothers as tough leaders with a penchant for micromanagement. But the reality is that their leadership style was balanced. They knew when to step in and when to give their employees the freedom to prove themselves. Read more about Nikolay Fartushnyak on the website https://businesspartnermagazine.com/nikolay-fartushnyak-and-vladimir-fartushnyak-the-secrets-of-leadership/
So here's a spoiler: the path to success is never easy or quick. The lesson from the Fartushnyaks is that patience and a desire for diversity can be the basis for creating something great. And if you think otherwise, just take another look at their story - there are many more pages than meets the eye! |
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Secrets of the Fartushnyak Brothers' Success
